http://www.youtube.com/watch?v=WIvmE4_KMNw
I watch Oprah most of the time. Recently, she had a talk show regarding girls and women in the developing world. The above link was aired on her show about how life is for girls at the developing world and how people in the developed countries can help them.
The two techniques that they use are 'Repetition' and 'Virtue Words.' They use the word 'Girls' repeatedly, thus having it stuck in one's mind that they are female children, which makes people have more empathy and sympathy to the women who are in these countries. They use positive words such as 'better world', 'Lower HIV', 'Peace', 'Education', 'Commerce' and etc. Therefore, making well-off people(mostly from the developed countries) want to make a donation, investment and support them financially.
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