Magazines

Name of Magazine: LLI (which stands for Low and Loving It)

This magazines is mainly about fashion and living healthy. There are many more female magazines than male magazines out in the market. Therefore, I thought that it would be great to have a magazine that target mainly for the male audience from 21-50s in the low-income group. It is different from other magazines in the sense that the magazines will look out for places to shop for fashionable clothing, but at a cheaper and affordable prices. Also, it will features how to eat and live healthy, and shop for food with good deals. It will include coupons for saving purposes in selected participating stores. Unlike other magazines, our low-income male audiences can enjoy dressing up in styles and live healthy within their budget. With the help of our magazine fashion advices, they could attract females, thus lowering the percentage of single males in our community. After all, 'Live and Dress to Impress' is our magazine motto.

Competitors:
-GQ (Gentlemen Quarterly)
-Maxim
-Men's Health
-Men's Vogue
-Men's Fitness

Advertisers:
-H&M
-Kohl
-Target
-Top men
-Safeway

Five article in my premier issue:
-An inspiring personal story on 'Living healthy saves my life'
-How to prepare healthy meals for $7 a day!
-Dress for less but not cheap.
-Workout routines
-Dress to Impress your target.

The cover of my premier will include an ordinary guy with a great sense of fashion; dressing for less.