Friday, December 4, 2009

Electronic News

College Football Team member got injured. (3 mins)(Sympathetic tone)
Car Accident(1 min)(Sympathetic tone)
Remembering Death of a family died in car accident on Highway 37. (1 min)(Sympathetic tone)
Shoot out (0.5 min)(serious tone)
4 weapons discovered. (0.5min)(serious tone)

Ads: (total of 4mins)
ABC 7 News.com
Ross
Metro PCs
Heavenly Green
Kaiser
Safeway
Jewelry exchange
KFC
Ross
Mancini Sleep World

Weather on possible snow (3mins)(serious and concern tone)
3 horses abandoned (0.5min)(concern)
City Hall renovation effort (0.25min)(delighted)
Wetter Weather since 3 years(2mins)(happy)

Ads: (total of 3mins)
Citibank
Sleep Train
Verizon Wireless
Marshall/ TJ Max
Sparetheair.org
Circus De Solie
Citibank
Charles Gibson

Happy Talk: (total of 3mins)
Eagle on City Hall
Something for nothing/Tips on how to get free products

Ads: (1min)
Kohls
20/20
Annas
Anthem
Empire
Red Baron
Annas

Lead story:
Birth of a baby boy on Southwest Airline (1min)(amazed tone)


I am surprise to say that they only cover a total of 8 mins in news.

The lead news was chosen because it is an incident whereby it does not happened very often. It is a joyous time to have a new baby born into this world at the same time too. Coincidentally, there was a doctor to help out in the delivery.
The anchors were pretty good at having facial expression to match up with the tone of voice towards a particular breaking news.

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